Top 5 Ideas to Help Sell Out Your Events

As an event organizer, your primary aim is to secure the maximum number of registrations for your events, because it directly impacts your ROI. However, to secure registrations, you have to convince event participants that attending your even will be the best utilization of their time and resources. Even if your event is free and intended for fun, you have to convince your attendees that attending your event is the best possible idea rather than doing anything else.

Many a times, event organizers make use of mailers, emails, in order to communicate the value of an event to their prospective attendees. However, getting a lot of attendees for event registration is a difficult task. Here, we have come up with simple tips to assist in sell out events long before the scheduled date.

State the benefits of attending an event

Let people know how they will benefit by attending your event. It is the best way to encourage people to register. In order to make people aware of your event, write descriptive benefit statements, which can be easily comprehended by your prospective attendees. Take the following as examples:

1. "Explore ten new strategies for motivating your staff that will result in fewer employee turnovers."

2. "Learn what makes software A better than software B for your business. Take the right decision for your business today. Avoid a product that will cost you time and money and deliver no results."

Write a good and catchy title for your event

Try out an event title, which can instantly grab the viewer's attention. Event titles like, "2012 Annual Convention" sounds a little drab and are likely to frustrate your prospective attendees. Such titles will tell you what the event is all about but not actually catch your attention. Instead you should look for words that will catch the reader's attention and at the same time tell people what the event is all about. In this way, you can keep your audience engaged. For example, you can try out "2012 Annual Convention -Explore new technology that will keep you competitive in the market".

Be transparent about the registration fee

You should be transparent and lenient about the fee structure of attending your event. You may introduce different fee structure for different group of attendees. Let people know what benefits they will be getting against registration fee.

Talk about the food

Any event is incomplete without food and other sorts of refreshments. So in order to keep your attendees interested about the event, you can give them a detailed list of meal and dinner options. Instead of listing the meals as "Monday Lunch" or "Dinner and Awards Banquet" create something interesting around it. For example, you can tell people what is for dessert, how fresh the ingredients will be, and so on.

Use testimonials

Testimonials from previous events can be a powerful motivator for your prospective attendees. However, the testimonials should be descriptive and clearly communicate how the attendees were benefited by attending your past events.