A corporate magician makes use of magic to communicate and to sell which is different to the conventional use of magic. Most conventionally magicians perform their tricks to entertain but a corporate magician usually has a background of commerce or business and will also perform their tricks at conferences, meetings and even at the launch of a product. Such magicians will also run their own workshops and will often also be present at a trade show where they will patter and perform illusionary tricks to help in enhancing the presentation of a product that is being offered by certain corporate sponsors.
Eddie Tullock was a pioneer corporate magician. In any case, such magicians are mostly used at corporate galas, parties and at sales meetings as well as hospitality suites and corporate conventions and the like. Most such magicians are thorough professionals that are well dressed, usually in a black tailcoat as well as bowler hat (for males) and in white tailcoats for women.
They will perform various acts including close up strolling magic while the guests entertain themselves with cocktails or are having their dinner.
These magicians make use of certain apparatus which include items such as money and cards, rings, silks, credit cards, ropes as well as other objects meant to amaze and delight a corporate audience. Interesting tricks will keep the guests baffled and puzzled when they find that their costly watches are being stolen and then returned in the most mysterious ways.
The best part about watching a corporate magician is that they will use very innovative styles including those of silent magic comedy that easily helps in overcoming all kinds of language barriers. A good magician will generally use a tactful approach and will be very friendly and also very interactive. When using the services of such magicians at a trade show, the main aim is to help in attracting greater number of visitors to a booth.
In addition, these magicians can create a warmer and friendlier atmosphere between visitors and the sales staff. They are also very good at communicating your companies marketing message in the most informative, captivating and unforgettable manner. All this means that by employing a corporate magician at a trade show you can increase your sales potential significantly.
Such a magician can also help in drawing bigger crowds to his customized magic and he will also help the sales staff in zeroing in on key visitors by helping to qualify the prospects while conducting his show. He will also succeed in collecting business cards while performing his round the clock show which allows the staff to concentrate more on other important activities such as helping to build relationships with prospective clients.
Of course, a good corporate magician needs to possess more than good sleight of the hand expertise because they must also have good public speaking skills and they should be excellent communicators as well. He must also have experience in magic and marketing as well as in sales as only then can he succeed in creating magical presentations that will help the company shine out and shine even when faced with stiff competition.
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