Typically, I prefer to book performers for corporate events because I have found you spend the same amount time booking for these events as you would for a birthday party.
The profits are usually higher for these types of events and the clients are bit more sophisticated. Below are some ways to finding the events.
For this article corporate events pertain to all types of groups ranging from corporations to civic organizations.
1) Contact companies in your area.
Usually an employee from human resources, marketing, or the receptionist will handle the company's special event(s). When you speak the the person ask if they would like to receive information regarding entertainment for their special events and send them an email or brochure via mail. Do not try to sell them on your services on the initial call.
Companies that have events usually have holiday parties in December or company picnics from April to October. In some warmer climate areas, companies may hold outdoor events during the winter.
2) Cities and Municipalities
Lots of cities have holiday, Fall, and special day parades. Find out what your locale has or even other cities across the country.
3) Holidays
There are numerous holidays, religious and non-religious, where there are groups celebrating and needing entertainment. Some of them are:
* Christmas
* Saint Patrick's Day
* Fourth of July
* Halloween
* New Years Eve
* and many more
4) End of Year Events
Again, the list here is enormous if you live near a mid-size to large city. But, this business is so fluid you can book entertainment in any city even if you live in a rural area.
Many pools and homeowner associations plan end of the year parties right before school starts or during labor day weekend whichever comes first.
If you were to focus on 1, perhaps 2 of the above ideas, you would be able to sustain an business for a long time. These customers tend to be repeat, and when your contact person leaves to go to another company, they will take your information with them and also leave information behind for their replacement.
All it takes is action and a belief in yourself.
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