Do You Know About the Top Trends of Event Management in 2012?

The growing tendency of creating and managing events online has resulted in the development of some new trends in the field of event management in 2012. People as well as organizations are using mobile phones like never before. These devices have opened up great channels for instantly interacting with millions of mobile phone subscribers. These devices are also facilitating concepts such as 'green' events, hybrid programs, and more. This article discusses in detail some of this year's most important event management trends.

Mobile Phone Application for Event Promotion

In recent times, countries around the world have seen a tremendous growth in the number of people using mobile phones to stay in touch with friends and family. Organizations, with the use of various mobile in-built applications, have started targeting specific groups of people like never before. Mobile phone applications (email clients, news readers, currency convertors, and many more) have opened up a pool of opportunities for organizations to communicate instantly with their potential contacts. These applications help you easily send product ads, emails, and SMSs covering details of your next conference or fundraiser directly on the Smartphone or on any such mobile devices.

Hybrid Events

Hybrid events have become extremely popular because of the convenience it provides in holding meetings and conferences across multiple locations and even across different time zones. With live video conferencing facility, management as well as executives will hardly get a chance to miss out on a meeting or seminar held in some other city or country. Thus, the hybrid components, such as live broadcast and video streaming, can be used to easily interact and discuss with practically anyone across the world. These hybrid components can also be used to cost-effectively share files in real-time, over the internet.

Green Events

The concept of 'green' events has become the catchword of 2012. Rising air, water, and noise pollution and cutting of trees is adversely affecting earth's ecological balance. It has led organizations seriously think of some alternative, environment-friendly way of organizing trade shows, seminars, and such other programs. Holding green events is the most convenient way to show how much you care for planet earth. Organizers of such events pay utmost attention to sustainability and focus on recycling the waste materials generated during an event. They are also paying importance in an event to the use of various green elements, such as food made from organic ingredients, drinks prepared from organically grown liquors, and using reusable plants for decoration purpose.

Greater Social Media Interaction

Organizations have understood the importance of penetrating into the social media world in order to promote their activities on the social media websites. There are many advantages of becoming a member of social networking sites, such as Facebook, Twitter, LinkedIn, and others. These sites help you display, market, and share all your social event details with the account holders. Social media websites help you convey your message to people across any geographical boundary and location. Hence, these platforms can be used to easily reach out to millions of people at once, thereby increasing the chances of high attendance rate and increased tickets sales.