Event Planner Marketing - Go Online For Free to Attract New Clients

Many event planners are shy about self-promotion. They may be competent event professionals, but when it comes time to sell their services, they choke. However, success as wedding planner, caterer or special events producer has less to do with technical expertise and is much more dependent on your ability to sell yourself.

If you want to be successful in event planning, you need to sell your services. Word-of-mouth is great, but it's difficult to control or scale. Depending upon a handful of catering hall managers or country club general managers to refer business to you is a dangerous strategy. Often times, 80% of a planner's newly referred clients come from an unacceptably small handful of core clients. What happens if they retire? What happens if they close their doors, or move away?

When the economy slows down, your inbound referrals will slow down too. That's because you let your business become overly dependent on other people's success. You must have your own systematic method for generating your own leads at all times.

Creating a marketing system that generates event-planning clients does not have to be complicated or expensive. There are many free online tools that you can use to promote your brand, generate leads and book more sales faster than ever before.

Online services like Facebook, LinkedIn, Google, and Yahoo! make it easy for you to reach potential customers without having to spend a fortune. Never before has it been so simple for a small business owner to produce high quality promotional content and push it out across the globe without spending a penny. Social media sites make it possible.

But be careful. Simply publishing an online journal of your thoughts will get you nowhere fast. That's because you need to build your blog posts around "carefully chosen keywords."

Before you spend a lot of time on social media sites, be sure you are following an intelligent marketing plan.

Learn all you can about powerful social media sites and how they can produce profits for your business.