Event Marketing Opportunities Through iPhone Apps

Remember the story of Icarus? He was the character in Greek mythology that escaped his imprisonment by fashioning wings of feathers and wax, and almost made it but for flying too close to the sun which melted the wax and plunged him into the sea. What's this story got to to with events and apps? The analogy is quite startling when you consider that an Event like Icarus has the potential to escape the bounds of its venue but if it uses limiting technology will probably sink into the sea... in today's world an event based iPhone app is the means to have your event outreach and viraly continue to soar ever higher.

Use the empowering aspects of an iPhone app to enhance your event promotion, support your event's management, and most importantly, extend your event into the digital world such as through viral sharing with social networks, monetizations through on-platform advertising, and contributions through in-app donations. Examples included the following:

Promote Your Event - iPhone Apps are hot! Simple association with release of an app and availability of an app for your event offers parasitic benefits associated with this medium's popularity. Positive public relations opportunities abound, with as above the app's release and availability, but also with content that can be released and accessed through your app.

Manage Your Event - Laptops aren't truly portable... it's not like you or your patrons are going to be carrying laptops while attending the event. On the other hand, an iPhone app is truly portable and with the user everywhere, all the time. The implication is that the app can deliver to your patrons the static data present on your website, but in a useful format, when and where they can use it. Schedules, itineraries, maps, all available when they're most useful, thereby increasing consumer convenience and app commitment. Consequentially, the app is also a green solution saving on printing, costs as well as associated garbage and cleanup costs. Now for the best part... unlike the PC web, an iPhone app offers the potential for dynamic, realtime event content deliveries - alerts or notifications as to what's on where, offers from event participants, and information updates of event occurrences & changes.

Digitally Extend Your Event - In app connectivity to Facebook, Twitter and YouTube allow for immediate sharing of your and your patron's content, for potential viral distribution. What better way to publicize your event. Similarly, in-app monetization functions permit in-app advertising by way of banner ads with click through capabilities. Donation functionality is also possible such as through embedding sms text to donate initiation or integration with mobile merchanting alternatives.

So use an iPhone app to promote, manage and extend your event - engaging today's event patron and their means of direct communications. Bring your event into today's digital world, your patrons are there and so should you be.