I would like to share the unique idea that a friend of mine came up hypothetically when in conversation with a group of other wedding planners. Because of the continuing discrimination against gay rights and not allowing equal marriage rights, he mentioned how successful a wedding planning company would be that - to celebrate equal rights for all of humanity- does wedding planning only for gay couples. Hypothetically, such an event business would root in those states where gay marriages are legal. Because the gay couple is already getting married in a very limited area, they would definitely prefer to celebrate their freedom of living however they want and choose a wedding planner who only celebrates and caters to their needs.
A gay wedding planning company would definitely work in unconventional ways as they already have a task away from the traditional bride and groom wedding and would have to have a wedding occasion plan where both brides and both grooms could fit in without having to seem like they are forcing themselves to fit in to the traditional marriage style. Since all the gay couples around the country who want to get married will only come to this state to do this, it will also catch a lot of business by the power of idea monopoly. With the success of such a company, other states and agencies would also want to have a gay wedding planning division in their company and that demand of starting a new type of venture would maybe even put pressure on the government to ease up on laws that do not allow same sex marriages. Because a gay marriage in general breaks from the norms and is not considered traditional marriage in general, the wedding planning company can also play around with many different ideas on themes, locations, foods etc; just because there is no standard wedding occasion procedure that they need to follow.
This will give them a lot of publicity and even more business because in most cases same sex couples would enjoy breaking away from the norms that try to tie them down and control their personal life decisions. It could be an exciting platform to start new traditions and trends that show the world that if people could just live and let live, everyone will be happy and find happiness in their own ways doing things the way they want to do with what makes them most comfortable.
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