How an Event Planner Can Capitalize on Mobile Marketing to Promote Events

As an event planner, you must focus on adopting innovative marketing tactics that will help you to attract more attendees. One of the rapidly evolving mediums for event marketing is mobile promotion. It is an extremely powerful medium that can help you to reach out to your target audience and increase event participation.

Mobile marketing enables you to target the right audience for your event. It is a useful medium that can help you to inform prospects about upcoming events even when they are traveling. Moreover, it is convenient for your attendees to share information about the event with their friends and colleagues. As a result, most marketers are going for this option to ensure that their event is a roaring success. If you too are thinking of selecting this medium to market your event, here are some tips that you will find useful:

Adopt a Strategy for the Campaign

To ensure the success of your mobile marketing campaign, you must adopt a detail oriented approach. Some marketers assume that sending messages in bulk helps to draw the attention of prospects. However, your prospects will not appreciate receiving the same message repeatedly. You must therefore plan the number of messages that will go out to prospective attendees. In addition, you should have a database of people who have attended your event in the past and also those who would want to attend.

Communicate a Powerful Message

The purpose of a mobile marketing campaign is to inform and induce the prospective attendees to sign up for your event. It is therefore extremely important to communicate a powerful message that will draw their attention. You must focus on creating a visually appealing message that will interest your prospective attendees.

Enhance Attendee Experience

Apart from using this option to promote your event, you can also use it to offer enhanced attendee experience. Your attendees can access complete information about their registration status and all the upcoming events using their Smartphone. This makes it convenient for them to procure all the details at the click of a button.

Create a Poll for the Campaign

Getting your attendees' views on an upcoming event will offer useful insights that can help you to plan your event effectively. You can create poll questions to know if your target audience is interested to attend the event that you are hosting. Based on the poll results, you can implement necessary changes in your upcoming events and ensure their success.

Add a Link to Your Social Media Profiles

Social networking sites including Facebook, Twitter and LinkedIn are extremely among people of all age groups. As an event organizer, you cannot overlook the potential of this medium to increase the number of attendees. Since the text message that you send to prospective attendees cannot provide every detail, including a link to the social networking profiles can help your participants to procure necessary information.

Mobile marketing is an upcoming trend with endless opportunities. Go for this option to make your event stand out.

To learn how mobile marketing can change the way you create, host and promote events check out this page.